Wednesday, 5 September 2018

Martech continues its explosive growth, but are we facing an overload?


Each year, Martech Conference Chair Scott Brinker unveils a new graphic featuring the logos of all the martech solutions in the Marketing Technology Landscape.

Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies.

Innovation and demand continue to drive the explosive growth in martech, but are we facing an overload? How can a marketer cut through the fluff and hype and find solutions that are right for them?

[Read the full article on MarTech Today.]


About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer

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