Complaints to the Information Commissioner’s Office (ICO) in Europe have skyrocketed since the General Data Protection Regulation (GDPR) went into effect in late May.
GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found in breach of GDPR can be assessed fees up to €20 million, or 4 percent of their annual revenue, whichever is higher.
Numerous media outlets have reported that law firm EMW requested data from the ICO that showed that complaints to the supervisory authority rose 160 percent to 6,281 between May 25 and July 3, 2018, compared to the same period last year.
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer
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