Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- New Adform study: Ads.txt is reaching ‘universal pickup’
Jan 29, 2018 by Barry Levine
In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it’s 70 percent. - Helpshift adds a GDPR compliance tool
Jan 29, 2018 by Barry Levine
The customer support platform’s addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring. - Why top social media experts say Facebook’s News Feed change is no big deal
Jan 29, 2018 by Mark Traphagen
Worried about Facebook’s overhaul of its News Feed? Don’t hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm. - Book now for SMX West — Early Bird rates expire this week!
Jan 29, 2018 by Marketing Land
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now! - Introducing the ‘content conversation’: The new twist in content marketing using live video
Jan 29, 2018 by Brent Hieggelke
As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. - Publishers turn to ads, search following Facebook’s News Feed change
Jan 29, 2018 by Tim Peterson
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update. - Facebook steps up privacy education, shares ‘privacy principles’ for first time
Jan 29, 2018 by Greg Sterling
The company will be promoting privacy tools in the News Feed. - Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
Jan 29, 2018 by Ginny Marvin
Google announced more options for users to control the kinds of ads they see. - Insights from our 2017 holiday retail survey
Jan 29, 2018 by Ginny Marvin
Retail marketers weighed in on what they did differently this holiday season. - Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns
Jan 29, 2018 by Tim Peterson
Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship game. - Twitter starts selling sponsorships of individual publishers’ Moments
Jan 26, 2018 by Tim Peterson
Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 12 New Social Media Tools for 2018, Practical Ecommerce
- A handy template for your content marketing mission statement, Econsultancy
- Are Buyer Personas Really Dead?, Convince and Convert
- Essential guide to writing click-worthy subject lines, VerticalResponse
- Giving You More Control of Your Privacy on Facebook, Facebook Newsroom
- How to Create Engaging Content at Scale: A 3-Step Process, MarketingProfs
- Increasing our investment in Creators for Change, Official YouTube Blog
- Multi-Channel Strategy: Definition & Execution of Anywhere Ecommerce, Shopify
- Twitter Says Russian Bots Retweeted Trump 470,000 Times, Bloomberg
- What a $5.2 million Super Bowl ad can buy in digital media, Digiday
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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