Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Publishers turn to ads, search following Facebook’s News Feed change
Jan 26, 2018 by Tim Peterson
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update. - New Adform study: Ads.txt is reaching ‘universal pickup’
Jan 26, 2018 by Barry Levine
In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it’s 70 percent. - The 5 Big Disruptions to Marketing in 2018
Jan 26, 2018 by Digital Marketing Depot
Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years. - Only 1/3 of startups are GDPR-compliant, study finds
Jan 26, 2018 by Robin Kurzer
A Mailjet study of 4,000 companies shows an average GDPR-readiness score of 4.1 out of 10. - Keep your head out of the cloud when acquiring or renewing martech software
Jan 26, 2018 by Chris Elwell
Whether you’re acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren’t in your company’s best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season. - Helpshift adds a GDPR compliance tool
Jan 26, 2018 by Barry Levine
The customer support platform’s addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring.
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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