Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- What to get right before launching a global business
Jan 31, 2018 by Thomas Stern
Columnist Thomas Stern shares how taking care of business at home helps ensure global success. - Channel your inner explorer to find link-building prospects
Jan 31, 2018 by Julie Joyce
Columnist Julie Joyce shares tips and tricks for finding link-building prospects - How location data accuracy leads to stronger personalization
Jan 31, 2018 by Amy King
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns. - 6 hot trends travel brands should watch in 2018
Jan 31, 2018 by Christi Olson
Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018. - Innovid partners with mobile ad platforms to upgrade VAST
Jan 31, 2018 by Barry Levine
The initiative, says the video marketing platform, is the first such multiparty effort. - Conversica expands channels, markets with Intelligens acquisition
Jan 31, 2018 by Barry Levine
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office. - Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Jan 31, 2018 by Tim Peterson
Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers. - Big companies are treating Amazon like a branding channel
Jan 31, 2018 by Andrew Waber
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. - The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots
Jan 31, 2018 by Amy Gesenhues
We’re four days out from the Super Bowl. Here’s how online activity and engagement are shaping up for the brands in the game this year. - Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown
Jan 30, 2018 by Tim Peterson
Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API. - Are you getting credit for all of your organic visits from GMB?
Jan 30, 2018 by Greg Gifford
Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem. - Facebook will ban all ads promoting cryptocurrency
Jan 30, 2018 by Tim Peterson
Facebook is looking to lock down the ways that its ad platform can be misused.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 5 Video Metrics to Measure Success, Marketo
- Advertisers rethink YouTube influencer strategies after YouTube cuts small creators, Digiday
- Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off, AdExchanger
- How to send an effective re-engagement email, My Emma
- January Highlights in Facebook Business News, Facebook Business
- Majority of in-store mobile users are open to receiving in-context ads, Mobile Marketer
- Signs You May Need a Customer Data Platform, CMS Wire
- Snapchat’s Identity Crisis Will Force Publishers to Play the Waiting Game, Contently
- The 6 Critical Chatbot Statistics for 2018, Convince and Convert
- The Role of Emotions in B2B Marketing: More Than You Think, MarketingProfs
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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The post Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads appeared first on Scott.Services Online Marketing News.
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