Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now!
Attending conferences will help keep you up to date on the latest SEO strategies, trends, tips, and tools.
Plus, SEO conferences are a fantastic way to grow your professional network and connect with potential clients. This can happen between sessions, during official networking events, or sometimes even at a pub or restaurant after hours.
Whether you want to seek out help from SEO experts, exchange ideas with peers, or get some ideas inspiration that you can implement once you’re back in the office, there are plenty of SEO conferences to choose from.
Here are the best conferences to learn more about SEO (and digital marketing) in 2017 and 2018.
2017
SMX East
Date: Oct. 24-26
Location: Jacob Javits Convention Center / New York City, New York
Topics: SEO, SEM, mobile and local search, analytics and conversion.
Tracks: 6
Speakers: Olga Andrienko, Scott Brinker (keynote), Eric Enge, Duane Forrester, Glenn Gabe, Bastian Grimm, Gary Illyes, John Shehata, Aleyda Solis, Kaspar Szymanski, Leslie To, Marcus Tober, and more.
About: The Search Marketing Expo (SMX) conference series was founded in 2007 and is put on by Third Door Media, publisher of Search Engine Land.
Cost: Free – $2,995
Pubcon
Date: November 6-9
Location: Las Vegas Convention Center / Las Vegas, Nevada
Topics: Organic search, technical SEO, local SEO, link building, content marketing, social media marketing and advertising, mobile SEO, analytics, and more.
Tracks: 10
Speakers: Alan Bleiweiss, Joost de Valk (keynote), Eric Enge, Tom Hale (keynote), Jenny Halasz, Gary Illyes (keynote), Kristopher Jones, Lee Odden (keynote), Peter Shankman (keynote); and more.
About: Pubcon was founded in 2000 by Brett Tabke. It the longest running search industry conference. Pubcon bills itself a “super conference” (as in super-sized), and rightly so – excellent speakers, in-depth educational sessions, great keynotes, and amazing networking events and opportunities (both official and unofficial). The 5th Annual U.S. Search Awards will take place during the week of Pubcon.
Cost: $45 – $5,999
SEMPO Search Industry Forum
Date: November 9-10
Location: Hyatt Regency / Miami, Florida
Topics: Unknown
Tracks: 1
Speakers: To be announced
About: The SEMPO Forum is produced by nonprofit digital marketing organization SEMPO, the Search Engine Marketing Professionals Organization.
Cost: $350 – $525
UnGagged
Date: November 12-15
Location: Tropicana / Las Vegas, Nevada
Topics: Technical SEO, link building, analytics, content marketing, social media, CRO
Tracks: 3
Speakers: Barry Adams, Tim Ash (keynote), Dixon Jones, Samantha Noble (keynote), Kristine Schachinger, Stephan Spencer, Bas van den Beld, and many more.
About: The team behind UnGagged promises an unconventional conference with uncensored and unrecorded sessions.
Cost: $399 – $1,550
Digital Summit Series
Date: November 15-16
Location: Raleigh, North Carolina
Topics: SEO and search, content marketing, mobile, social media
Tracks: 6
Speakers: Matthew Capala, Thom Craver, Ryan Huser, Arnie Kuenn, Grant Simmons, and more.
About: Digital Summit was founded in 2012. This series also will run shows in Dallas, Texas (December 5-6); Phoenix, Arizona (February 21-22); Seattle, Washington (March 2018); Los Angeles, California (April 2018); Atlanta, Georgia (May 2018); Denver, Colorado (June 2018); Portland, Oregon (July 2018); Kansas City, Missouri (July 2018); Minneapolis, Minnesota (August 2018); and Philadelphia, Pennsylvania (August 2018).
Cost: $345 – $1,195
Local U Advanced
Date: November 16
Location: Santa Monica Bay Woman’s Club / Santa Monica, California
Topics: Local search
Tracks: 1
Speakers: Mike Blumenthal, Mary Bowling, Joy Hawkins, and more.
About: Local University has run dozens of events in the U.S. and Canada since 2009. All sessions are designed for advanced marketers who work for agencies and enterprises.
Cost: $549 – $949
MediaPost’s Search Insider Summit
Date: December 6-9
Location: Stein Eriksen Lodge / Park City, Utah
Topics: Machine learning
Speakers: Erin Everhart, Melanie Mitchell, and more.
About: The Search Insider Summit is put together by the team behind MediaPost’s Search Marketing Daily and Search Insider. These events combine awesome locations, great presenters, and thought-provoking topics centered on search and digital marketing. Sessions are over by lunch, followed by afternoon fun activities like skiing, snowmobiling, and snowboarding.
Cost: Free (for senior-level brand marketers) – $3,295
Search Camp
Date: December 13-14
Location: Butlin’s / Bognor Regis, UK
Topics: SEO and PPC.
Tracks: 1
Speakers: Bastian Grimm, Greg Gifford, Jon Myers, Barry Schwartz, Aleyda Solis, Nick Wilson, and more.
About: SearchCamp is presented by Don’t Panic, the team behind the U.K., European, U.S., and MENA Search Awards.
Cost: £295
2018
Pubcon Austin
Date: February 21
Location: AT&T Conference Center / Austin, Texas
Topics: SEO, content marketing, and more.
Tracks: 4
Speakers: To be announced.
About: Pubcon Austin is a regional conference that launched in 2013, produced by Brett Tabke and the team behind Pubcon, the longest running search marketing conference.
Cost: $299 – $449
C3
Date: March 7-8
More Info: Coming soon.
About: C3 is an event presented by enterprise SEO and content platform Conductor.
Engage Conference
Date: March 8
Location: Sentinel Hotel / Portland, Oregon
Topics: SEO, paid media, social media, content, UX/design.
Tracks: 4
Speakers: Matthew Gardner (keynote), Bill Hartzer, Jon Henshaw, Ross Hudgens, AJ Kohn, Cindy Krum (keynote), Ian Lurie, David Mihm, Marty Weintraub, and many more.
About: Engage is put on by nonprofit organization SEMpdx (Search Engine Marketing Professionals of Portland).
Cost: $229 – $649
SMX West
Date: March 13-15
Location: San Jose, California
Topics: SEO, SEM
Tracks: Coming soon.
Speakers: To be announced
About: The Search Marketing Expo (SMX) conference series was founded in 2007 and put on by Third Door Media, publisher of Search Engine Land.
Cost: Coming soon.
SearchLove
Date: March 26-77
Location: Paradise Point / San Diego, California
Topics: SEO, mobile search, analytics, content, PPC.
Tracks: 1
Speakers: Coming soon.
About: The SearchLove conference is put on by online marketing agency Distilled.
Cost: Coming soon.
Napa Summit
Date: March 29-30
Location: Napa Valley, California
Topics: SEO, content, social, analytics
Tracks: 1
Speakers: Rob Bucci, Jim Christian, Erin Everhart, Michael King, Jeffrey Rohrs, William Sears, Adam Singer, Aleyda Solis, Marcus Tober, and many more.
About:
Cost: $225 – $695
Zenith Conference
Date: Spring 2018
Location: Duluth, Minnesota
Topics: SEO, PPC, analytics
More Info: Coming soon.
Pubcon Florida
Date: April 10-12
Location: Fort Lauderdale Convention Center / Fort Lauderdale, Florida
Topics: SEO, link building, content marketing, social media marketing and advertising, analytics, and more.
Tracks: 6
Speakers: To be announced.
About: Pubcon Florida is a regional conference that launched in 2013, produced by Brett Tabke and the team behind Pubcon, the longest running search marketing conference.
Cost: $25 – $849
Search Marketing Summit
Date: May
Location: Australia
More Info: Coming soon.
About: Founded in 2006, Search Marketing Summit is the largest search conference in Australia.
SMX Advanced
Date: June 11-13
Location: Seattle, Washington
Topics: SEO, SEM.
Tracks: Coming soon.
Speakers: To be announced
About: The Search Marketing Expo (SMX) conference series was founded in 2007 and put on by Third Door Media, publisher of Search Engine Land. You won’t find any beginner-level content here – this agenda is designed for experienced search marketers.
Cost: Coming soon.
MnSearch Summit
Date: June 2018
Location: St. Paul, Minnesota
More Info: Coming soon.
MozCon
Date: July 9-11
Location: Seattle, Washington
Topics: SEO, branding, CRO, mobile, analytics, social, content marketing
Tracks: 1
Speakers: To be announced
About: MozCon has been a yearly conference since 2011, produced by the team behind SEO software provider Moz.
More Info: Coming soon.
SearchLove
Date: Summer
More Info: Coming soon.
SEJ Summit
Date: Fall
More Info: Coming soon.
About: Search Engine Journal’s flagship conference, SEJ Summit, is dedicated to giving SEOs what they need, with an agenda of original, first-run presentations covering the latest SEO and PPC tactics from renowned experts, plus excellent networking opportunities.
BrightonSEO
Date: September
Location: The Brighton Centre / Brighton, England
More Info: Coming soon.s
Inbound
Date: September
More Info: Coming soon.
About: Inbound is a massive annual event put on by SEO software provider HubSpot. The focus is on inbound marketing, which includes everything from SEO to social media. The agenda boasts tons of sessions, networking events, certification courses – as well as keynotes by well-known authors, celebrities, and athletes.
State of Search
Date: October
More Info: Coming soon
Topics: SEO, content marketing, analytics, social media, PPC.
About: State of Search is presented by the Dallas/Fort Worth Search Engine Marketing Association.
SearchLove
Date: Fall
Location: London, England
More Info: Coming soon
About: The SearchLove conference is put on by online marketing agency Distilled. It is geared toward SEO professionals (in-house and agency), marketing managers, and business owners.
Want to Add Your SEO Conference?
Email SEJ Executive Editor Danny Goodwin with the following details:
- Conference Name
- URL
- Date(s)
- Location(s)
- Topics
- Number of tracks
- Notable speakers
- 2-3 sentences about your conference (see listings above for the type of info we will include)
- Cost/range
Featured Image Credit: Paulo Bobita
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Author: Danny Goodwin
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The post The Best SEO Conferences to Attend in 2017 & 2018 by @MrDannyGoodwin appeared first on Scott.Services Online Marketing News.
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