SearchCap: Capitalizing on Google Tag Manager, Google My Business & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Danny Sullivan joins Google, leaves advisor role at Third Door Media
  Oct 6, 2017 by Michelle Robbins
  Search industry veteran journalist begins new role at Alphabet’s core business division on Monday
• All-new MarTech Today guide: Enterprise Digital Personalization Tools
  Oct 6, 2017 by Digital Marketing Depot
  With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location.
• 5 ways to capitalize on Google Tag Manager
  Oct 6, 2017 by Stela Yordanova
  If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.
• Local SEO: 7 Google My Business questions asked and answered
  Oct 6, 2017 by Sherry Bonelli
  At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
• Google extends olive branch to publishers, lays out new focus on subscriptions
  Oct 6, 2017 by Ginny Marvin
  The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Searching

SEM / Paid Search

SEO

Strategy

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Author: Amy Gesenhues

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