Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• How to determine if that ‘free audit’ solicitation email is legit
  Jul 5, 2017 by Dianna Huff
  It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.
• More content, less traffic: Part II
  Jul 5, 2017 by Conrad Saam
  Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
• People-based marketing requires good people
  Jul 5, 2017 by Jose Cebrian
  Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
• Google goes after mobile native advertising with new AdSense formats
  Jul 5, 2017 by Ginny Marvin
  Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.
• New evidence highlights the conversion lift of mobile optimization
  Jul 5, 2017 by Ben Jacobson
  Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.
• Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
  Jul 5, 2017 by Amy Gesenhues
  One in three of the CMOs to rank on Forbes’ list were women.
• For Valtech COO, business transformation means agility and access to data
  Jul 5, 2017 by Barry Levine
  Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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