Marketing Day: Customer journey content, YouTube sunsets video editor & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Look internally to achieve external marketing impact and better results
  Jul 24, 2017 by Scott Vaughan
  Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results.
• How long does reputation management take?
  Jul 24, 2017 by Chris Silver Smith
  Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.
• Developing content for the customer journey
  Jul 24, 2017 by Bobby Lyons
  Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey.
• Amazon Prime Day’s surprising effects on Google AdWords performance
  Jul 24, 2017 by Andy Taylor
  Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.
• Voice is an important new channel for brands to measure, but not in a silo
  Jul 24, 2017 by Chris Wareham
  As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets.
• It’s a pressure-packed holiday season for retail
  Jul 24, 2017 by Evan Magliocca
  As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season.
• YouTube to sunset Video Editor & Photo slideshows on September 20
  Jul 24, 2017 by Amy Gesenhues
  The features are being retired due to limited usage so that YouTube can focus efforts on new tools.
• Accelerate your marketing with the MarTech Power Pack
  Jul 21, 2017 by Marketing Land
  Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

---

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

Go to Source
Author: Amy Gesenhues

For more SEO, PPC & online marketing news visit https://news.scott.services

The post Marketing Day: Customer journey content, YouTube sunsets video editor & more appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/marketing-day-customer-journey-content-youtube-sunsets-video-editor-more/