Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• LEGO logic rocks marketing automation
  Jul 28, 2017 by Mary Wallace

  Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns.

• How to tell whether a site is adaptive or responsive
  Jul 28, 2017 by Bryson Meunier

  Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.

• Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
  Jul 28, 2017 by Laura Collins

  Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.

• The best ways to use social media for marketing your medical practice
  Jul 28, 2017 by Will Scott

  Looking to promote your medical practice through social media, but don’t know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.

• Adobe updates Target with Sensei-powered enhancements
  Jul 28, 2017 by Barry Levine

  The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing tool.

• Customer data platform Segment adds Looker Source to define audiences from multiple tools
  Jul 28, 2017 by Barry Levine

  Essentially, says the Segment CEO, the data switchboard is growing “a brain stem.”

• Twitter is testing a subscription-style ad program that costs $99 a month
  Jul 28, 2017 by Tim Peterson

  For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.

• 5 Disruptions Reshaping Modern Marketing
  Jul 27, 2017 by Digital Marketing Depot

  Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t enough, there are more than 4,000 martech companies, […]

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

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Author: Barry Schwartz

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