Apple Reports Best Quarter Ever: $78.4 Billion Revenue, 78 Million iPhones Sold

After three consecutive quarters of year-over-year sales declines, Apple announced its biggest quarter ever. The company beat revenue and earnings expectations, selling more than 78 million iPhones.

Apple reported revenue of $78.4 billion vs. an expectation of $77.25 billion. It sold 78.2 million iPhones vs. 76 million expected. Indeed all product lines posted increases except “other.”

Here are numbers:

• iPhones: 78.3 million units, $54.4 billion in revenue
• iPad: 13.1 million units, $5.5 billion in revenue
• Macs: 5.4 million units, $7.2 billion in revenue
• Services (including Apple Pay, Apple Care): $7.2 billion in revenue.
• Other (including Apple TV, Apple Watch, Beats products): $4 billion in revenue.

The end end of the December quarter, Apple had $103.3 billion in cash and cash equivalents. International sales were roughly 59 percent of total revenue. The company said it had net profit of $18.4 billion. The Americas, Europe and Greater China were the company’s top markets, in that order.

Stay tuned for notes from the earnings call.

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About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

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