Marketing Day: MAdTech, URL indexing & PPC tips for Super Bowl LI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• MAdTech: The marketers’ view
  Jan 30, 2017 by Peter Minnium
  As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
• How to check which URLs have been indexed without upsetting Google: A follow-up
  Jan 30, 2017 by Paul Shapiro
  How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
• Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
  Jan 30, 2017 by Purna Virji
  Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
• Increase the impact of your testing program in 2017
  Jan 30, 2017 by Nick Iyengar
  Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools.
• The rise of retention marketing as a strategic priority in 2017
  Jan 30, 2017 by Heather Timney
  Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.
• Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
  Jan 30, 2017 by Barry Levine
  The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
• TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers
  Jan 30, 2017 by Barry Levine
  Less effective in making the sale: websites and marketing materials, unless validated by third-party sources.
• #DeleteUber: Companies being forced by events to wade into political fray
  Jan 29, 2017 by Greg Sterling
  Neutrality may no longer be an option in the Trump era.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

• 20 Taboo Topics to Stay Away From on Your Company’s Social Media Channels, Small Biz Trends
• 2017 Facebook: Is Your Business Missing Out?, Heidi Cohen
• 3 Ways to Improve Your Facebook Ads, Social Media Examiner
• A Day in the Life of a Paid Social Account Manager, Perscopix
• Facebook challenges email for control of your online identity, TechCrunch
• Facebook Developing Animated Selfie Masks for Brands, AdAge
• FBI request for Twitter account data may have overstepped legal guidelines, Reuters
• How Competitive Analysis Can Transform Your Social Marketing Plan, Simply Measured
• How-to: factor latent conversions into Facebook ad optimization, 3Q Digital
• Pinterest Makes First Push in Targeting Super Bowl Viewers With Personalized Microsite, Adweek
• Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI, Buffer Blog
• Social Listening for Customer Insight and Engagement in 2017, MarketingProfs
• The 6 Social Media Marketing Fads Taking Over 2017, Social Media Explorer

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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