Google seems to be heavily testing a new search results interface. Outlined search result snippets with a shadow effect. So the snippets that are boxes in, look a bit raised off the web page.
I am not sure if Google is launching this now, if it is rolling out to all searchers, or just a pretty big test. I personally cannot replicate this on my browsers or connections.
Here are screen shots from Twitter of what it looks like (click to enlarge them):
Here is what a normal one looks like in Google:
Here are more screen shots from Twitter:
Seeing lots of these drop shadows all of a sudden too – https://t.co/nlEL4zFWTP I guess this was first tested way back in 2017 from what I can tell. pic.twitter.com/HZkjc76rZt
— Brian Freiesleben (@type_SEO) May 14, 2020
New *to me*
Search results now have drop shadow and round corners on desktop pic.twitter.com/FYqs6rw1jE— Pedro Dias: ~$_ (@pedrodias) May 14, 2020
Google is testing the placement of each result in a shadow container on desktop. Is this old? @rustybrick pic.twitter.com/5Sbp5a4t11
— Vlad Rappoport (@vladrpt) May 14, 2020
Do any of you see this shadow look on Google’s search result snippets?
Forum discussion at Twitter.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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