Session 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola

The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event!

Kicking off the event at 11am EST will be a panel with Hanapin’s President Jeff Allen, Microsoft Evangelist and well-known speaker Purna Virji, and Google’s Agency Business Development Manager, Drew Whang.

The three will discuss what’s happening in the search industry (both what’s being talked about and what’s NOT being talked about), how to make sure you are out in front of marketing’s biggest movements, and why search is still an exciting field to be in.

Having both content marketing and PPC in your marketing mix, and working together, can do wonders for your brand awareness and your bottom line. In the second session of the PPC Hero Summit, starting at 11:30am EST, John Williams from Hanapin and Rachel Zalta from Taboola talk about why including these two channels in your marketing is valuable, what your content should look like, tips on setting up an effective creative strategy, and how to use PPC to make sure your content gets in front of the right people at the right time. 

Other topics the Summit will cover include remarketing in the consumer privacy age, Facebook strategies, ABM, audience targeting, machine learning, and how to explain paid media to your boss.

If paid media is any part of your job, then you’ll appreciate the actionable takeaways and valuable discussions that you’ll get by attending the Summit.

NEW THIS YEAR! PPC Hero Summit will have its own Slack Channel, where you can have discussions and directly ask the presenters questions right after each of their sessions. Plus, we’ll have contests and giveaways throughout the event. Stay tuned for more details!

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Jamie Newton

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