CMS and eCommerce vendor Sitecore has announced the release of Experience Platform (XP) 10 and Experience Commerce (XC) 10. The updates are aimed at supporting both marketing and IT teams as they seek to deliver compelling digital experiences in a time when digital has become an even more important channel.
XP 10 will speed the analysis of customer data and allow filtering of reports by audience segment to identify personalization and optimization opportunities. The update also includes auto-personalization capabilities for targeting, and enhanced connector functionality to send Experience Database data to Salesforce Marketing Cloud to power Salesforce marketing automation.
New tools in XC 10 include product bundling capabilities which automatically offer related products and services at one price, driving up order value. It also offers broad support for virtualization technologies such as Docker and Kubernetes, facilitating swift deployment and easy maintenance.
Why we care. With many brands now reaching their customers almost exclusively via digital, the race is on for eCommerce vendors to differentiate their offerings for new customers as well as to demonstrate enhanced support for existing customers.
About The Author
Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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