Scott Services: PPC Naming Conventions Guide [New Resource]

We are releasing a new, free resource: The Complete Guide To PPC Naming Conventions. Below is a quick summary of its contents.

In this guide, PPC Hero author Vasco Vasconcelos covers:

What to consider to add to your naming convention before launching new campaigns
What is a parameter, a field, a separator, and an anchor
Guidelines and best practices
Basic structure for you to follow and put in place in your campaigns
Big account restructures and misleading data

In this guide, we focus on campaign naming conventions and use mainly Google Ads examples but you can use the same principles to name ad groups, audiences, labels, campaigns in other ad platforms, and so on.

Without further ado…