Amperity, the AI-powered customer data platform, and Infutor, the consumer identity data platform, today announced a partnership aimed at providing brands with end-to-end customer profiles.
The move will supplement Amperity’s first-party data-based profiles with Infutor’s extensive set of permissibly obtained U.S. consumer data, including households, emails, phone numbers, physical and IP addresses, mobile ad identifiers and demographics.
The outcome should be enriched customer profiles based on privacy-compliant third-party data sources.
Why we care. This is another example of two solutions coming together to provide a more comprehensive service. It’s also a strong indicator of the kind of strategy which will be of critical importance in a post-third-party cookie world.
About The Author
Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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