Scott Services: COVID-19: Will Paid Media Ever Be the Same Again?

“Change is inevitable. Growth is optional.” – John Maxwell

The onset of COVID-19 and the resulting economic changes have left a mark on the paid media industry. Some companies have flourished during this time, especially e-commerce brands, but many others have not. In fact, according to our survey respondents, 64% of marketers are spending less during COVID-19 and some have stopped advertising altogether.

We surveyed paid media experts across the globe over three months and compiled key trends into an infographic. While the effects of COVID-19 may be around for quite some time, this infographic won’t be. See how the paid media landscape has changed since the onset of COVID-19 and be a part of the conversation.