Scott Services: Daily Search Forum Recap: February 20, 2020

Thursday, 20 February 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google My Business: Keywords In Descriptions Don’t Guarantee Ranking Improvement; But They Could.

Remember when Google added that keywords in business descriptions is a local ranking factor? Then Google pulled some of that information from the help document after local SEOs said it is not true? Well, Google just said on Twitter, days after this debacle, “While it’s not guaranteed to improve the ranking, it could, depending on other factors, as well as information that is found online associated with the business.”

Google: Our Systems Aren’t Looking For EAT But We Hope Our Signals Align To EAT

Danny Sullivan from Google said that while its search systems are not looking for EAT specifically, Google does hope the outcome of the search results that the algorithm outputs “align with what a good human EAT assessment would be.”

Google Testing Massive Images In Search Results Again

A few weeks ago we saw Google testing this more open design. Well, Google is back at it and just look at this, look at how massive these images are in the search results. This example was shared by Christian Oliveira and it shows a more flashy and in your face Google search results user interface.

Google Posts Now Supports Multiple Photos & Videos

Did you know you can now upload multiple photos or videos to your Google Posts in Google My Business? Previously, it was one image or video per Google Post but now you can do up to ten, I believe.

New Bing Webmaster Tools – Tons Of Screen Shots

Bing announced phase one of the new Bing Webmaster Tools last night at SMX West. I covered it at Search Engine Land in some detail but here are some more detailed screen shots, now that I have access to it.

Google Chicago Office Has A Fire Pit

The other day, I shared a photo of the Google Boulder office having a nice looking fire pit. Well, it looks like the Google Chicago office has one too. Here are some photos of it from Instagram.