The customer data platform BlueVenn is launching an email component to its platform, giving users the ability to create email marketing campaigns without using an external email solution that integrates with the the CDP platform.
“Email is still a batch and blast marketing tool, disconnected from other online and offline channels,” said BlueVenn CEO Steve Klin, “This new functionality ensures that marketers can evolve a multi-channel methodology.”
Why we care
By building its own email function, BlueVenn’s CDP is able to sync customer data and events from offline interactions and purchases within its new email channel — boosting personalization capabilities.
There is also the added benefit of being able to unify multiple email addresses for a user. “Email marketing platforms generally rely on an email address as a unique identifier, which can present problems when a single customer has multiple email addresses,” explains Chris Hayes, BlueVenn’s VP of engineering, “Having your email marketing directly powered by the CDP enables you to utilize the data held in all areas of the business to improve the relevancy of your emails.”
More on the news
- BlueVenn already offered integrations with multiple email marketing solutions, including Marketo, Act On and HubSpot.
- The new email functionality comes with email design and creative elements, along with the ability to merge tags and include trackable URLs, social media links and unsubscribe buttons.
- BlueVenn currently has offices in the U.S., UK and France and works with more than 400 brands across 12 different countries.
About The Author
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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