Technically user comments in search is a feature from 2018 specifically for live sporting events and games. But now, as I reported at Search Engine Land, Google is testing it for live TV shows as well. Niki Mosier spotted it and posted this screen shot on Twitter.
Google has a public and useful help document on this feature, since it is a couple years old.
So while this isn’t new, Google is testing this for more types of content.
Forum discussion at Twitter.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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