Gordon Kelly, a Senior Contributor for consumer technology at Forbes, shared some data on Twitter showing that Forbes.com has seen a huge and very concerning drop in traffic from Google organic search. He said traffic is “down circa 10x” starting January 27th at 11pm ET. He posted this on Twitter saying “Seeing huge hits to Forbes ranking and traffic (down circa 10x) since the new Google search algorithm was applied. Any idea if there’s a problem? Some (usually popular) articles not reaching 100 views in 24h.”
He then shared this internal traffic chart by hour, showing how the dip happened at 11pm ET:
The weird part is that this happened on January 27th, which was well after the official January 2020 Google core update and also after the featured snippet deduplication change. So I am not sure what is going on.
Maybe Google penalized Forbes.com for something, again or maybe there was an other algorithmic update done by Google impacting Forbes and other sites. It is hard to know with all the changes happening with Google between the core update on the 14th or so, featured snippet change on the 22nd and favicon testing on the 27th and earlier.
Forum discussion at Twitter.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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