Tuesday, 3 December 2019

Google Really Wants You To Use Remote Job Markup For Job Schema

In February, Google sent out Search Console notifications that you can and should add job opportunities that are available to remote workers after launching markup around that a year prior. Okay, so Google is reminding people to use the markup – okay. But yesterday, Google posts on the search blog there is a new way to find jobs for work-from-home job seekers. Job schema markup has been around for over two years now as well.

It is not new – the markup really doesn’t seem new. So I am confused to be honest. Google had this markup for months and months, maybe even longer.

Here is the three specific categories of markup, again, these have been around for months and months now:

  • jobLocation: Use this property to specify where the job can be physically performed. You don’t need to use this property if there isn’t a physical location where a job can be performed (for example, an office or construction site).
  • jobLocationType: Use this property to specify that the job is remote.
  • applicantLocationRequirements: Use this property to specify geographic location(s) in which employees may be located for remote jobs. At least one country is required.

Here is the Search Console push from February:

In any event – Google really wants those who have job listings that are open to work from home types of applicants to use the markup so Google can surface these jobs to job seekers.

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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