Redesigned Google Call Only Ads Layout

Google has redesigned the layout for the Google call only ads. Now your business name and headline will show directly below your phone number, along with a larger phone icon. Google said this is “to make it more clear to users what you offer and make the call-to-action more prominent.”

Here is the new look:

Here is the old look:

Google said “On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”

The existing call-only ads will automatically switch over to the new layout this week, whether you like it or not.

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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