Looks like Google is trying out the expandable featured snippets in the knowledge panel location. Mordy Oberstein spotted this and posted on Twitter videos and screen shots of it. I can replicate it.
If you search for [allergy peanut] on desktop or mobile Google search, you can see it yourself. Here is a screen shot:
Here is what it looks like when expanded:
The weird thing is when you switch the query around from [allergy peanut] to [peanut allergy] you get a featured snippet instead that is NOT expandable:
Weird!
Seeing expandable tabs within some Explore Panels that mirror Featured Snippets
cc: @rustybrick #SERP pic.twitter.com/7gOw7YIU2U
— Mordy Oberstein (@MordyOberstein) March 20, 2019
Technically this might not be new, but hey.
I’m 99.9% sure this did not roll out with the initial placement of the panel on the SERP
— Mordy Oberstein (@MordyOberstein) March 20, 2019
Forum discussion at Twitter.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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