Daily Search Forum Recap: April 25, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

• Google: Sitemap Dates vs Web Page Dates
  John Mueller from Google explained on Twitter the difference between the timestamp date in an XML Sitemaps lasmod date and the date on a web page. John said the sitemaps lastmod is when the page as a whole was last changed for crawling/indexing. The date on page is the date to be associated with the primary content on the page.
• Google: You Cannot Isolate Specific Ranking Factor Successes
  I am going to do it, I am going to read between the lines here on a John Mueller tweet. In short, he said that you really cannot say that one specific ranking factor is the reason why a site might be doing well or poorly in search, even if that site focused on that exclusively over the last time period.
• Google Really Wants You To Use Remote Job Markup For Job Schema
  In February, Google sent out Search Console notifications that you can and should add job opportunities that are available to remote workers after launching markup around that a year prior. Okay, so Google is reminding people to use the markup – okay. But yesterday, Google posts on the search blog there is a new way to find jobs for work-from-home job seekers.
• Google Posts Reminder On How Structured Data Can Richen Search Results
  Daniel Waisberg, who recently moved to the Google search team, posted his first blog post under his new position. In the blog post he posted a reminder on how structured data can help richen up the search results. There is nothing new in the blog post, but it is a nice reminder of how using schema and markup can help give you a competitive edge in search.
• Google’s Penguin Room – Giorgio’s Center
  Here is a photo of one of the rooms at the Google Zurich office – we know they have a Penguin Ave sign but here is a photo of a room that looks to be designed with Penguins. It is named Giorgio’s Cent

Other Great Search Forum Threads:

Search Engine Land Stories:

Analytics

Industry & Business

Links & Promotion Building

Local & Maps

Mobile & Voice

SEO

PPC

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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