Copywriting: The Definitive Guide

Email Newsletters

Here’s a simple template you can use to write newsletters that people WANT to open.

Let’s break it down.

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Subject Line=Short and Sweet

Your subject line should outline your newsletter content… without giving away the farm.

Here’s an example of a newsletter I sent that got a 45.9% open rate (to 92,232 subscribers).

That subject line lets people know that the newsletter is about backlinks.

But there’s still an element of mystery that makes you want to open the message.

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Attention-Grabbing Lead

A compelling first line that hooks your reader right away. This line also shows up as a preview in Gmail. So it needs to be good.

Here’s an example:

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Lesson as a Story

Your newsletters should sound like they’re from a friend.

So share your lessons and tips in the form of a story.

(And yes, this applies to “corporate newsletters” too)

For example, look at CoSchedule.

Even though they have dozens of people working for them, their newsletters don’t feel like it.

Their emails are personal, funny and sent from a single person (Jordan):

Clear Call-To-Action

Let your reader know EXACTLY what to do next…

…whether it’s sign up for a free trial, read a blog post or make a purchase.

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Use a P.S.

Most people can’t resist reading a P.S..

So cap off your newsletter with a P.S. that sums up your offer and CTA.

Here’s a PS that I used in one of my recent newsletters:

With that, let’s check out our next template…

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Brian Dean

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