The story of data, Part 5: Where are we going?

Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure.

So, what does the crystal ball say about the future of data?

Buckle up. No matter what happens, it’s going to be an interesting ride.

A study in contradictions

Just as we sit on a tinderbox of massive amounts of data surrounded by a maelstrom of emerging technology, we are also facing much stronger data privacy laws, led by the European Union’s (EU) General Data Protection Regulation (GDPR), which is now in full force.

Europe is also expected to pass the ePrivacy Regulation this year, which is focused on the electronic side of handling data. And in the US, Vermont recently became the first US state to pass a law tightening the reins on personal data brokers, and California lawmakers have proposed a ballot initiative that would give consumers additional data subject rights.

But customers want more. The 2018 Internet Trends report from Kleiner Perkins analyst Mary Meeker identifies a “privacy paradox” where customers want their data protected but are willing to share personal information if they see a clear benefit.

[Read the full article on MarTech Today.]

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About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer

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