Content discovery platform Outbrain announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based recommendations.
The purchase marks the sixth acquisition for the 12-year-old company, in addition to several strategic partnerships that it says will enhance the reader experience. The company previously acquired Surphace, Scribit, Visual Revenue, Revee and Zemanta.
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer
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