Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing.
Voice interfaces are showing up everywhere, most notably in intelligent speakers like Google Home and Amazon Alexa. However, the standards for this kind of interaction are still being hammered out, and the tools for brand differentiation are still fairly rough.
But time’s a-wasting, with ComScore predicting that half of all searches will be voice searches by 2020.
Splice Software VP Darin Reffitt has some suggestions about things marketers can do now. His Calgary, Canada-based company creates interactive voice messaging for brands across all kinds of devices.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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