This week, augmented reality took another step toward becoming much more than just an add-on.
On Monday, at its Worldwide Developers Conference in San Jose, California, Apple introduced the next gen of its ARKit augmented reality platform. Version 2 allows multiple players to interact in real time with the same objects in a single space, and it allows objects to permanently reside in a specific location.
There is also 3D object detection, improved face tracking, realistic rendering, and, in collaboration with animation studio Pixar, a new, open and zero-compression file format called USDZ that allows AR files to be exchanged across Apple and other applications. Plus, the multiperson interaction works between phone and phone, not with the cloud, because of privacy concerns.
These new capabilities begin to offer some tangible reasons why Apple CEO Tim Cook told the UK’s Independent last year that AR is “a big idea, like the smartphone.”
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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