There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent.
A new open protocol called JLINC offers another choice. Developed over the last three years, the protocol was launched May 25, the day that the consent-requiring General Data Protection Regulation (GDPR) went into effect. A beta version of the platform is scheduled for launch later this year.
The basic idea is that users set up and manage their permissions under agreements with vendors called Information Sharing Agreements (ISAs), which define how the user’s personal data can be used. The ISAs, which live in a JLINC cloud, contain a permissions profile that’s either applied to all vendors or specific to each vendor.
Michael Leifer, JLINC Labs Chief Strategy Officer, described JLINC to me as a “digital notary service,” and he contrasted it to the way vendors store and manage users’ permission profiles in their own solutions.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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