SearchCap: Google algorithmic update, SEO reviews & mobile apps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google confirms mid-December search ranking algorithm update
  Dec 20, 2017 by Michelle Robbins

  As the update continues to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

• 7 ways to use dynamic content and multiply your conversions
  Dec 20, 2017 by Digital Marketing Depot

  Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. So, how can marketers meet the high demand for super-personalized communications? The answer lies […]

• How independent reviews influence Google’s trust in your brand
  Dec 20, 2017 by Pratik Dholakiya

  Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.

• The upcoming mobile app Monday: Be prepared
  Dec 20, 2017 by Bobby Lyons

  Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

About The Author

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Barry Schwartz

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