Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 2018 Content Marketing Toolkit: Tips, Templates, and Checklists, Content Marketing Institute
- An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?, Socialbakers
- An inflection point for the real-time display advertising market, Digiday
- Digital Marketing Plans: Budget and Tactic Trends for 2018, MarketingProfs
- How to Get a Handle on Rising Unsubscribe Rates, Marketo
- How to Recycle Old Content to Increase Your Conversions, Convince and Convert
- Increased Transparency on Country Withheld Content, Twitter Blog
- Marketers Need Artificial Intelligence to Reach the Segment of One, eMarketer
- What Is the Future of Ecommerce in 2018 and Beyond?, Shopify
- Why Instagram Stories Should Be Part of Your 2018 Social Strategy, Simply Measured
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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The post Marketing Day: Local sponsorship campaigns, CMOs in the know & more appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-local-sponsorship-campaigns-cmos-in-the-know-more/
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