Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Swrve adds support for OTT TV apps
Dec 1, 2017 by Barry Levine
The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion. - The influence of affluence: How to leverage the ‘Affluencers’
Dec 1, 2017 by Peter Minnium
Meet the “Affluencers.” Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers. - How the end of net neutrality could affect online marketing
Dec 1, 2017 by Barry Levine
The FCC Chairman’s proposal, due for a vote in mid-December, could dramatically change the way digital marketing and advertising works. - Pinterest ad boss Tim Kendall is leaving the company
Dec 1, 2017 by Tim Peterson
Jon Alferness, a former Google ad exec Pinterest poached in July, will replace Kendall as the head of Pinterest’s ad business. - Instagram’s business profiles are being used by more than 25 million marketers
Nov 30, 2017 by Tim Peterson
Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages. - SEO SWOT Analysis: Focus your efforts in areas that deliver results
Nov 30, 2017 by Marcus Miller
Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 5 Social Tools for Social Media Marketers, Social Media Examiner
- Artificial intelligence set to soar, Retail Dive
- Brands Are Ripping Up the Advertising Rulebook to Win at Mobile Video, Facebook Business
- Google finally bans apps that include shady lock screen ads from the Play Store, Android Police
- How to Use Empathic Marketing to Win More Business in 2018, Contently
- One Analytics Tool Doesn’t Cut It: An Integrated Analytics Approach, CMS Wire
- Only 29% of influencer campaigns use trackable URLs for attribution, Econsultancy
- Survey: 75% of Brand Marketers Say They Should be Doing More with Video, KoMarketing
- These retailers are #crushingit on social this holiday season, Mobile Marketer
- Why You Should Clean Your Email List (and How to Do It), AWeber
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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Author: Amy Gesenhues
The post Marketing Day: Pinterest ad boss exits company, Instagram business profiles & SEO SWOT analysis appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-pinterest-ad-boss-exits-company-instagram-business-profiles-seo-swot-analysis/
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