Marketing Day: Facebook face recognition tech, a year in martech & digital ad trends for 2018

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Supercharge your email marketing with Google AdWords
  Dec 19, 2017 by Todd Saunders

  Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

• How authentication can be a compelling branding asset
  Dec 19, 2017 by Davor Sutija

  Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.

• 3 inconsistencies in Yelp’s review solicitation crackdown
  Dec 19, 2017 by Brian Patterson

  Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.

• Facebook begins using face recognition tech to help users better manage their identity on the platform
  Dec 19, 2017 by Amy Gesenhues

  Users will now be able to locate images they may appear in even if they haven’t been tagged in the photo.

• Calling all marketers: Our top mobile marketing columns of the year
  Dec 19, 2017 by Desiree Everts DeNunzio

  Which mobile trends caught our readers’ attention this year? Our most popular mobile marketing columns covered topics ranging from mobile optimization to voice search and more.

• Test-and-learn steps for agencies
  Dec 19, 2017 by Rex Briggs

  Columnist Rex Briggs explains his process for unlocking more potential for your clients through tests-and-learns.

• 2017: The year in martech
  Dec 19, 2017 by Barry Levine

  So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us.

• Digital advertising in 2018: 5 trends to watch
  Dec 19, 2017 by Ginny Marvin

  Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

• 3 Email Tactics to Make Life Easier for Shoppers, Practical Ecommerce
• Amplify Your Top-Performing Assets With This 3-Step Curation Process, Content Marketing Institute
• Buzzword to brand necessity: Best practices for using AR in marketing, Mobile Marketer
• DAM: The Future of Content, CMS Wire
• Google will turn on native ad-blocking in Chrome on February 15, TechCrunch
• Holiday 2017 may show strongest growth since 2010, Retail Dive
• How Instagram’s new features will impact organic reach, Digiday
• How to Create a Video for Marketing: 3 Steps for Beginners, MarketingProfs
• PI Predictions: Machine Learning to Play Vital Role in Email Marketing, Movable Ink Blog
• Study Reveals Consumers Want Loyalty Program Shift, Multichannel Merchant

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues

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