As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by them or by the influencers they hire — elicit the best responses.
To provide tools for that purpose, social video analytics firm Delmondo has announced a partnership with AI/computer vision firm Uru to automatically recognize brands’ video content and generate analytics about who’s watching. This is the first such partnership for both of the New York City-based firms, and it showcases the launch of what Uru says is the first automated brand safety scanning for video.
[Read the full article on MarTech Today.]
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Author: Barry Levine
The post Delmondo, Uru team up for automated video content analysis service appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/delmondo-uru-team-up-for-automated-video-content-analysis-service/
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