Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps.
Those apps — such as ones for HBO Now, CBS or Netflix — offer TV programs and movies via internet streaming.
Taplytics now provides OTT-specific A/B testing capabilities for those apps on Android TV, Apple TV or Amazon Fire TV boxes, as well as those apps on smartphones and tablets. Previously, Taplytics only offered testing for those apps on mobile devices, but without specific OTT capabilities.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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Author: Barry Levine
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