Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- The changing SERP: Understanding and adapting to dynamic search results
Nov 29, 2017 by Jim YuSearch results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work.
- Retailers, software might be eating your lunch, but it won’t eat everything
Nov 29, 2017 by Chuck Moran
With closures and tech shifts, it looks like hard times for brick-and-mortar retailers. But columnist Chuck Moran says they need to take a page from digital advertising and understand that the human touch still matters. - The CMO’s guide to AI’s marketing impact for 2018
Nov 29, 2017 by Andy Betts
Though AI in marketing is still an intangible concept for many CMOs, it will be here before you know it. Columnist Andy Betts explains how you can prepare. - Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers
Nov 29, 2017 by Greg Sterling
Forrester study also says that Amazon will steal share from Google and Facebook. - Already the owner of Prime Day, Amazon dominates Black Friday & Cyber Monday mentions
Nov 29, 2017 by Amy Gesenhues
Study finds Amazon’s lead in Black Friday and Cyber Monday digital content mentions increased over last year. - Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Nov 29, 2017 by Brian Handly
Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. - GDPR enforcement may be driven by fears of liability
Nov 29, 2017 by Barry Levine
But its implementation could be hampered by a lack of clarity about exactly what kinds of consumer data it covers. - Has Apple already missed the smart speaker market?
Nov 29, 2017 by Greg Sterling
Increasing sales of Google Home and Amazon Echo devices probably means less demand for Apple HomePod. - Looking to get out of the SEO business? Good!
Nov 28, 2017 by Jeremy Knauff
The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. - How your website redesign can sabotage your paid search efforts
Nov 28, 2017 by Pauline Jakober
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. - 5 B2B marketing non-predictions for 2018
Nov 28, 2017 by Peter Isaacson
For a change of pace, contributor Peter Isaacson tells us what not to expect in the coming year in marketing.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 5 Content Marketing Trends to Try in 2018, Practical Ecommerce
- Black Friday and Cyber Monday 2017 on Facebook & Instagram, Facebook IQ
- Facebook’s New Captcha Test: ‘Upload A Clear Photo of Your Face’, Wired
- How to Make the Most of Social Ads During the Holidays, MailChimp
- Looking for Content Strategy Buy-In? Don’t Rely on the Same Arguments, Content Marketing Institute
- Machine Learning or Linguistic Rules: Two Approaches to Building a Chatbot, CMS Wire
- Mobile Commerce: Grown-Up And Still Growing, AdExchanger
- New Holiday Email Templates Your Readers Will Love to Open, AWeber
- The Foundations of a B2B Ecommerce Strategy, Shopify
- The Future of Marketing: Five Marketing Megatrends for 2018, MarketingProfs
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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Author: Amy Gesenhues
The post Marketing Day: AI marketing guide, display ad forecasts & GDPR enforcement appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-ai-marketing-guide-display-ad-forecasts-gdpr-enforcement/
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