Marketing Day: Facebook rolls out Pages, new retail email report & television is dead

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook rolls out polls for Pages across desktop, mobile
  Nov 3, 2017 by Tim Peterson

  Polling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests.

• A new report finds that retailers have room for improvement in email effectiveness
  Nov 3, 2017 by Barry Levine

  Conducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown.

• Television is dead. Long live video
  Nov 3, 2017 by Peter Minnium

  Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age.

• Why agency communication needs to pivot from reporting to analysis (and how)
  Nov 3, 2017 by Garrett Mehrguth

  How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients.

• 3 strategies for maximizing your website UX
  Nov 3, 2017 by Andy Paquin

  How can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores.

• The A-Z guide to influencer marketing
  Nov 3, 2017 by Digital Marketing Depot

  What does successful influencer marketing look like, and how is it accomplished?

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

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About The Author

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media’s two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

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