Scott Services: Google AdWords Editor updates to support budget type option for video ads & more

Tuesday, 21 November 2017

Google AdWords Editor updates to support budget type option for video ads & more

Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads.

The last update to the AdWords Editor was version 12.1, which brought Shopping Showcase Ads support.

Here is a list of features added with the version 12.2 update:

Gmail asset-based ads: Asset-based ads in Gmail are now fully supported in AdWords Editor.
Campaign total budgets: Video campaigns now have the option of choosing Campaign Total budget type.
Custom rules updated: New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups.
Semantic location: You can now set a bid modifier to target your ads by location with AdWords Editor.
Promotion extensions: Promotion extensions are now fully supported by AdWords Editor.
Life events: “Life events” is now a category of audience targeting.
Video campaign extensions: All video campaign extensions are now supported.
Ad group level ad rotation: Ad groups can now be set so that ads rotate.
Expanded language targeting: Campaign language targeting is now available for Bengali, Tamil and Telugu.