Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown

Neither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine.

Before Facebook was outed as a tool for Russian trolls to try to sway last year’s US presidential election, and before the company disclosed a series of measurement errors, its executives warned that Facebook’s advertising revenue growth would slow in the second half of 2017. But that has yet to (really) happen.

[Read the full article on MarTech Today.]

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About The Author

Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube and the assemblage of Amazon’s ad-tech stack; analyzed YouTube’s programming strategy, Facebook’s ad-tech ambitions and ad blocking’s rise; and documented digital video’s biggest annual event VidCon, BuzzFeed’s branded video production process and Snapchat Discover’s ad load six months after launch. He has also developed tools to monitor brands’ early adoption of live-streaming apps, compare Yahoo’s and Google’s search designs and examine the NFL’s YouTube and Facebook video strategies.

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