Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
Jun 5, 2017 by Stephan Spencer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. - WWDC: Safari will block third-party trackers from following users around the web
Jun 5, 2017 by Ginny Marvin
Trackers will not be able to use browsing behavior for ad targeting. - Google updates YouTube creator guidelines for ad-friendly content
Jun 5, 2017 by Ginny Marvin
For advertiser brand safety protections, hateful and incendiary content will not be monetized. - Beyond the martech stack: It takes an orchestra to solve the customer experience
Jun 5, 2017 by Barry Levine
The vision of a customer-focused single entity is becoming the Holy Grail for brands. - A tale of two cake smashes: How to choose between live and recorded video
Jun 5, 2017 by Brent Hieggelke
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how to choose the right fit for your organization. - Not your father’s billboards: Interactive out-of-home is coming of age
Jun 5, 2017 by Barry Levine
Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more. - In Massachusetts, retailers’ cookies will soon lead to sales tax
Jun 5, 2017 by Barry Levine
The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state. - Mobile marketing and in-store sales: what’s the correlation?
Jun 2, 2017 by Digital Marketing Depot
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
MarTech
Reputation Management
Social Media
Video
Go to Source
Author: Amy Gesenhues
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The post Marketing Day: A featured snippets primer, YouTube updates creator guidelines & more appeared first on Scott.Services Online Marketing News.
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