Google has been officially fined by the EU $2.7 billion over their shopping search results and how the company gives an “illegal advantage to own comparison shopping service.” Meanwhile Google said they “respectfully disagree” and will consider an appeal.
The EU told Google they have 90-days to make changes or fines will continue to mount for the search engine. EU wrote:
The European Commission has fined Google €2.42 billion for breaching EU antitrust rules. Google has abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service.
The company must now end the conduct within 90 days or face penalty payments of up to 5% of the average daily worldwide turnover of Alphabet, Google’s parent company.
The EU said “Google has abused this market dominance by giving its own comparison shopping service an illegal advantage.” “The Commission also continues to examine Google’s treatment in its search results of other specialised Google search services,” they added.
This is by far the largest fine Google has yet to receive. There is a lot more coverage on this at Techmeme.
#Google | €2.42 billion fine for illegal advantage for its own comparison shopping service: https://t.co/bdQqHTCp4z pic.twitter.com/GKG9rLDJbI
— European Commission (@EU_Commission) June 27, 2017
The European Commission’s decision on online shopping: the other side of the story https://t.co/OMsf6wqnjn
— Google Europe (@googleeurope) June 27, 2017
Forum discussion at WebmasterWorld.
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Author: barry@rustybrick.com (Barry Schwartz)
For more SEO, PPC & online marketing news visit https://news.scott.services
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