SearchCap: Google similar audiences, display network & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google rolls out similar audiences for Search and Shopping
  May 1, 2017 by Ginny Marvin

  Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.

• Study: Q1 Google Display Network placements
  May 1, 2017 by Ted Ives

  Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.

• How to optimize for voice search
  May 1, 2017 by Sherry Bonelli

  Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.

• Drive calls and customers with display ads
  Apr 28, 2017 by Digital Marketing Depot

  Consumers today view display ads on their smartphones. And when they convert, many prefer to call. Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Read this playbook from DialogTech and learn how to: prove the real impact of […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

About The Author

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Author: Barry Schwartz

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