AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services

Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as unveiled the latest version of its fraud detection.

The initiative, co-founder and CEO Oren Kaniel told me, is a formal announcement of an effort the Tel Aviv-based company began about two years ago. Kaniel said his company is on the lookout for signs of fraud in or through the 2,500+ mobile ad networks that are part of its ecosystem, which he said represents virtually all mobile ad networks.

AppsFlyer contends its tech is found on 98 percent of the world’s smartphones, and that it holds 65 percent of the mobile attribution market.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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