SearchCap: Google search shortcuts, exact match & local entities

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SMX West keynote: Google talks about ranking, more in Google Assistant
  Mar 21, 2017 by Matt McGee

  Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google.

• Google’s new tappable shortcuts eliminate the need to search on mobile
  Mar 21, 2017 by Amy Gesenhues

  Rolling out today on Google’s search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info.

• Seriously, Google, can you just make exact match exact?
  Mar 21, 2017 by Daniel Gilbert

  In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.

• Why and how entities are shaping location marketing
  Mar 21, 2017 by Adam Dorfman

  What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Searching

SEO

SEM / Paid Search

Search Marketing

About The Author

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Author: Barry Schwartz

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