Scott Services: Search Buzz Video Recap: Google Confirmed Fred, Never Denied An Update, Won't Use Machine Learning & More

Friday, 31 March 2017

Search Buzz Video Recap: Google Confirmed Fred, Never Denied An Update, Won't Use Machine Learning & More

This week in search, I covered how Google confirmed the Fred update and cited quality several times as the issue. Google also said they never denied an update to the algorithm. Google said machine learning won’t take over the search algorithm,. Gary Illyes from Google called out a link seller. Google said they haven’t updated the clustering algorithm in a while. Google doesn’t use Facebook likes for rankings. Google’s search quality team doesn’t talk to the AdSense team. Google Rich Cards are now available worldwide. Google said chat boxes and store locator pop ups on mobile can be considered intrusive interstitials and be penalized. Google may add voice search filters to Google Search Console. Google asked do you want them to separate out profiles more in Search Console. Google is testing breadcrumbs on mobile above the titles. They are also testing “tags” in the snippets. Google local pack may not show city name for all queries. Google warned YouTube creators their ad revenues may fluctuate over the next few weeks. Google AdWords DSAs aded features. Google tracked over 4 billion in-store visits. Gary Illyes will be in Boston next week and is open to meeting up over lunch, dinner or coffee. That was this past week in search at the Search Engine Roundtable.

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