Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How much is a happy customer worth?
Mar 24, 2017 by Digital Marketing Depot
Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience. A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes with brands they love. - SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
Mar 24, 2017 by Matt McGee
In this week’s Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords. - Beware these 7 sneaky PPC attribution tricks
Mar 24, 2017 by Andrew Goodman
You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. - Taboola & The Trade Desk now offer a single interface for native ads, video ads
Mar 24, 2017 by Barry Levine
The content discovery service takes another step toward making video a standard part of its repertoire. - This new AI-powered social marketing tool can predict engagement or write the post for you
Mar 24, 2017 by Barry Levine
Called Pi and launching this week from startup Post Intelligence, it uses a neural network to build a custom model for each user’s patterns. - I love pay-for-performance SEO — but I won’t do it. Here’s why.
Mar 24, 2017 by Stoney deGeyter
Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned. - OUTFRONT Media CMO says her job is to keep moving the ball down the field
Mar 24, 2017 by Amy Gesenhues
Get to Know: OUTFRONT Media CMO Jodi Senese - 4 advanced targeting strategies for B2B marketers
Mar 24, 2017 by Jessica Cameron
Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process. - Twitter explores paid subscription version of TweetDeck as ad biz struggles
Mar 23, 2017 by Tim Peterson
Twitter doesn’t currently make money from people who use its ad-free TweetDeck app, but soon it might.
Online Marketing News From Around The Web:
Affiliate Marketing
Content Marketing
Conversion Optimization
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Other Items
Reputation Management
Social Media
Video
- As YouTube Faces Criticism Over Ad Placement, TV Networks Vow Not to Repeat Its Mistakes, Adweek
- Behaviors, Emotions, Moments: A New Way to Target Audiences, AdAge
- Enjoy your personal concert with VR videos on YouTube, Official YouTube Blog
- Facebook Video Changes – What to Expect, 3Q Digital
- Marketers Halting YouTube Buys Puts Pressure on Media Shops, AdAge
- More than 60% of Mobile Short Video App Users in China Are Women, eMarketer
- The Top 9 YouTube User Statistics Marketers Must Know, MediaKix
- Top Facebook Marketing Partner Comments On Facebook’s Newest Video Ad Format, The Blog Herald
Go to Source
Author: Amy Gesenhues
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The post Marketing Day: AdWords exact match podcast, PPC attribution tricks & Twitter news appeared first on Scott.Services Online Marketing News.
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