What Readers Want During COVID-19: Content Ideas for Every Niche

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

• Wanting to write about something topical
• Needing to add more content to their calendars
• At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” — most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: amandamilligan

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Personalization offer doesn’t lead to more personal data sharing [Survey]

It’s widely accepted by marketers that consumers want increasingly personalized digital experiences. And while there’s considerable survey data that appears to support that general proposition, the truth is more situational and nuanced.

Resisting personalization. A new survey of 1,100 U.S. adults in March, conducted by the Advertising Research Foundation (ARF) appears to fly in the face of the conventional wisdom about personalization. It found that “telling people that sharing their data will allow for a more personalized experience does not result in a greater willingness to share data.”

Overall, the survey found that consumers were using their PCs less and mobile apps more for daily and routine tasks, such as email, social media, music, content discovery and e-commerce.

But the findings about personalization are the most interesting and significant. In most instances, people seemed less willing to share information in exchange “for a personalized experience.”

Personalization offer didn’t impact openness to data sharing

Source: ARF (2019)

Compared with 2018, people demonstrated somewhat more resistance to sharing personal data. According to ARF, “The biggest changes in respondents’ willingness to share their data from 2018 to 2019 were seen in their home address (-10 percentage points), spouse’s first and last name (-8 percentage points), personal email address (-7 percentage points), and first and last names (-6 percentage points).”

Better understanding of terms, declining trust. As evidence that audiences are becoming more sophisticated, the survey found somewhat greater understanding of terms that might appear in a hypothetical privacy policy. Overall, respondents found marketing terms such as “first party data” or “third party data” less confusing than in 2018. This slightly improved comprehension of terminology was true across groups, with Hispanics demonstrating the “clearest understanding.”

The survey also explored consumer trust in various media and institutions. Consistent with other surveys, ARF found declining levels of trust generally, though not radically so.

Americans’ trust in media and institutions

Source: ARF (2019)

Putting aside Congress, social media and advertising are the least trusted among the various choices presented. For regular social media users, there is only a 1 point decline from 2018. However, occasional social media users’ trust was down 3 points, which is the same for general advertising.

The survey found the highest trust in “people like me.” Where might people encounter others like themselves online — social media or reviews.

Why should we care. Any single survey shouldn’t change our worldview. And this one asked relatively general questions about trust and personalization. Highly specific personal data scenarios could and likely would yield different answers.

It’s fairly clear that a kind of privacy-personalization paradox exists. So generalizations must always be qualified. People are increasingly sensitive to privacy issues but will share information when there are clear, defined benefits. Consumers also want retailers, platforms and brands to ask permission for use of their data. And, for some people, “personalization” may now be a dirty word, implying “tracking” or “surveillance.”

With the impeding implementation of CCPA and other data privacy bills making their way through state legislatures, we’re rapidly moving toward an opt-in data framework where marketers will need to ask permission to use personal data — and convincingly sell consumers on the benefits.

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About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

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Shopify introduces native chat tool for e-commerce sites on the platform

Shopify launched its new Shopify Chat tool on Wednesday. The consumer-facing native chat function can be implemented on Shopify e-commerce sites at no additional cost.

Once the new feature is enabled, the chat tool will display on all pages of the merchant’s online store and is compatible with all browsers and operating systems.

Why we should care

By adding a chat function to its array of features, Shopify is giving merchants the ability to communicate with their website visitors without the added cost — or extra layer — of new technology.

A recent survey of more than 1,000 online shoppers by Drift and SurveyMonkey showed a top priority for shoppers is the ability to quickly communicate with a brand when there is a customer service issue. For e-commerce sites, being able to quickly resolve issues and answer questions can be the determining factor of whether or not a site visitor completes a transaction.

Shopify Chat integrates with Shopify Ping, the company’s mobile messaging app for merchants that already integrates with Facebook Messenger and Apple Business Chat. Merchants will be able to chat with customers across these platforms, including their own websites, from a single interface.

More on the news

• Shopify Chat is Shopify’s first native consumer-facing chat application for merchant websites.
• Shopify Ping, launched last year, is a merchant-facing messaging tool for Shopify customers that allows them to consolidate communications on one platform. The company added Apple Business Chat to its Shopify Ping integrations in June.
• The Drift and SurveyMonkey sur found consumers expect the same response time from a chatbot as they do from face-to-face interactions with a brand.

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About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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How to Improve Your Google PageSpeed Insights Score

If your site is slow, you are losing business. It is as simple as that.

In Google’s own words, “speed equals revenue.” 

The speed of your website has a direct impact on SEO and conversion rates. Not taking the time to make improvements can be a costly mistake. 

Why? Users are far more likely to bounce from a slow website, and the probability of this happening increases by over 100% if a page load time goes from just 1s to 6s:

There is a real need for speed, and Google’s free PageSpeed Insights tool is a fantastic resource to help you find and fix issues that could be slowing your site down.

Understand how to use the PageSpeed test, how it works, and how to speed up your site using the recommendations. Plus, learn the truth behind a couple of common myths before your competitors do.

Why Speed Matters

There is an expectation for the web to be fast. As far back as 2010, Google confirmed page speed as a ranking factor. Then, it “was focused on desktop searches,”  until a specific mobile PageSpeed update rolled out in July 2018. While speed is one of more than 200 ranking factors, none of us want to unnecessarily lose business. Especially for something usually within our control. In fact, SEO blog Backlinko analyzed 1 million Google search results and found “a strong correlation between site speed and Google rankings.”

But SEO aside, we have already seen how page bounces increase as the speed of a site slows down. Indeed, a 2019 study by US digital marketing agency Portent showed “conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5).” It also found the first 5 seconds of page load time had the largest effect on conversion rates.

If you’re not already paying attention to speed as a performance metric, now’s the time. 

Say Hello to Google’s PageSpeed Insights Tool

PageSpeed Insights is a free tool offered by Google to help you analyze your website’s performance and see suggestions on how to make it better.

In fact, it’s arguably the most popular page speed analysis tool out there, so it’s worth your time. 

You’re probably wondering, ‘how can I get a 100/100 score with PageSpeed Insights?’ Slow down. First, you need to know how to use the tool properly and how to implement the suggestions it makes. Otherwise, you might not see those performance gains that can make such a difference to your site. It’s also important to understand what PageSpeed is and what it isn’t.

PageSpeed vs. Load Time

Here’s an interesting one. The Google PageSpeed tool doesn’t even measure the loading time of your site. Despite what people assume. To understand why, let’s first address the difference between PageSpeed and page load time. 

PageSpeed

PageSpeed is a score given by Google, out of 100, by its PageSpeed Insights tool. PageSpeed Insights, and web page performance tool Lighthouse that powers it, takes raw performance metrics and converts these into a score of between 1 and 100. And although it’ll offer opportunities and diagnostics reports as part of its report, those do not directly contribute towards the performance score. This means that PageSpeed, on its own, is not actually a true indicator of the loading time of a site.

Load Time

So, what is load time, in comparison to PageSpeed?It’s the average time it takes for a page to load for a user. It’s not a calculated score. It’s the actual time a page takes to load, in seconds or milliseconds, between starting and finishing the page load. Of course, load time alone doesn’t give an insight into what’s causing speed issues or how to fix them.

What does this mean for you?

Google PageSpeed Insights can be helpful, but you can’t use it in isolation to assess your site’s performance. You need to use several indicators to identify and resolve issues. 

How Does PageSpeed Insights Work?

The Google PagesSpeed Insights tool is powered by Lighthouse and provides both ‘lab data’ and ‘field data’ for a page.‘Lab data’ is collected in a controlled environment when scanning a page and is a great way to identify performance issues and find solutions for fixing these. ‘Field data’, on the other hand, is collected from real-world performance data when users load your page. Some of the problems and apparent bottlenecks that make it harder for your real visitors to convert can show up here.

In short, the tool shows you a performance score out of 100. However, the performance metric results used to calculate this are not weighted equally. Instead, things like ‘first contentful paint’ (the first time something a user can see shows up) have a larger effect.

• 3x – first contentful paint.

• 1x – first meaningful paint.

• 2x – first CPU idle.

• 5x – time to interactive.

• 4x – speed index.

• 0x – estimated input latency.

But you won’t see any of that. You will see a reported performance score and a color that depends on which score bucket it falls into. It is reported as:

• Red (poor score): 0-49

• Orange (average): 50-89

• Green (good): 90-100

So, knowing a little more about PageSpeed Insights, what it is, and how its scores are calculated, where do you start? 

How to use PageSpeed Insights

1. Go to the PageSpeed Insights tool: 

2. Enter the URL of a web page. It doesn’t have to be the root domain/homepage. After the tool calculates the scores and recommendations, you will see the following:

3. Notice you are served performance scores for mobile, as default. You can switch to desktop with the tab at the top left of the page:

To truly understand how to use PageSpeed Insights, you need to know what everything you see means and how to interpret it.

Speed Score

As explained above, the speed score is a color-coded representation of lots of performance metrics from Lighthouse calculated together.  It is a great, quick, but rough speed metric.

On its own, it is not a deep measure of performance, for reasons we discussed earlier. The worse your site’s load time across measured performance metrics, the higher your speed score will be. Be sure to compare your speed score for both mobile and desktop. 

Field Data

‘Field data’ reports how the page has performed over the last 30 days when compared to others in the Chrome User Experience Report – which is a pool of performance metrics gathered from some users of Google’s Chrome browser.

If available, you will also be able to view a summary for the origin, as well as the specific URL you are testing. Essentially, this allows you to see a comparison between a specific page and all pages from the origin.

It is important to know that field data is aggregated from actual users on Chrome. But there might not be enough data for the URL you entered. If that is the case, you will only be able to view ‘lab data’.

First Contentful Paint (FCP)

This measures the time expended from navigation to the page to the time when the first bit of content is rendered from the DOM. It is the first milestone to show that a page is starting to load. FCP reports the speed of getting to this point.

First Input Delay (FID)

This is a key metric for measuring load responsiveness, given that it quantifies how quickly the page responds to a user’s input, such as a mouse click. 

A low FID suggests a page is usable sooner. Whereas, since FCP measures how quickly a page starts to load, it gives an indication as to a user’s first impression when actually interacting with a page. 

Lab Data

‘Lab data’, in comparison to ‘field data’, is based on the Lighthouse analysis of the page and an emulated device and connection. While this doesn’t show real-world data, it is still useful for understanding where issues occur. Again, PageSpeed Insights uses its familiar traffic light coloring system here to indicate performance: displaying a circle for green scores, a square for orange, and a triangle for red.

First Contentful Paint (FCP)

While FCP is shown in the ‘field data’ report, it is based on an emulated analysis from Lighthouse, rather than real-world data. 

First Meaningful Paint

The lower the first meaningful paint score for your site or webpage, the faster the page displays the content on it. In simple terms, this shows when a page’s main content was displayed on the screen and is a great way to determine a user’s loading experience.

Speed index

The speed index metric shows how quickly the content of a page becomes visible, with lower scores indicating better performance. 

 

First CPU idle

This reports on when most, but perhaps not all, elements of a page are interactive and when the page is able to respond to most user inputs without excessive delay.

Time to Interactive (TTI)

TTI measures how quickly a page becomes interactive.  Optimizing visibility over interactivity can be frustrating for users. Hence the importance of fully understanding and measuring when a page displaying useful content has responded within 50 milliseconds.

Max Potential First Input Delay

Remember FID on the ‘field data’ report? For ‘lab data’, this is reported as max potential first input delay and shows the duration of the longest task after FCP that could be experienced by users. 

Opportunities 

It is in the opportunities section where you will gain an insight into what to focus on to improve your page loading time and PageSpeed score, alongside an estimate of the reduction in load time that could be seen.

Diagnostics

Diagnostics, on the other hand, shows recommendations on best practices that should be considered but don’t necessarily improve load times. 

Passed Audits

Passed audits are what it sounds like.

What Is a Good PageSpeed Score?

Even if you aren’t achieving 100/100, you can still have a fast-loading site. Remember, PageSpeed, on its own, isn’t a direct indicator of load time.

The likelihood is that you may never reach a perfect score, despite making drastic improvements that positively impact the load time of your site. Focus your efforts and resources where they make the most sense. As stated by WordPress hosting platform Kinsta, “getting a 100/100 in Google PageSpeed Insights isn’t actually that important.” It is often cited as a common myth that you need to score 100/100 for your site to perform well. 

Be mindful that the real indicator of performance for your site is its loading time, not a PageSpeed Insights score. That said, we see that Google itself breaks down that a poor score is between 0 and 49, an average one between 50 and 89, and a good score is 90+. Aim high, for sure, but don’t obsess over getting a score of 100. It is also important to understand how the sites you are directly competing against on the SERPs stack up, to some extent. If you have got a faster load time and a better PageSpeed score, yet still only score, say, 92/100, there is a good chance your efforts could be better allocated elsewhere. 

How to Improve Your PageSpeed Insights Score

Try the recommended actions (or best practices) and starting points below; they are the most commonly seen issues and have the biggest impact upon improvements.

Optimize Images

Image optimization is perhaps one of the most common reasons why a web page has a slow load time and often the best place to start making improvements, as the increases on both load time and PageSpeed can be significant. Especially when there is a number of people responsible for uploading content or adding products, it is hard to maintain strict standards for images, and problems can quickly mount up.

Images take a lot of resources to download, and they are often not properly optimized. The two main areas where you can make improvements by optimizing images are:

• The disk size of an image.

• Displayed size vs. the actual image size in pixels.

• Deferring offscreen image loading.

• Use a content delivery network (CDN).

• Using next-gen images.

Optimizing Image Size

A 1MB image will take longer to download than a 100KB image.  To tackle this, work to compress images without losing quality. You can use tools such as TinyPNG to achieve this, or take a look at Google’s recommendation, ImageMagick.

Size Images at Their Display Size

Another common issue is images unnecessarily much larger than they need to be. Imagine your page displays an image of 250 by 250 px. If the original image is actually 1000 by 1000 px, yet it is styled to display smaller with CSS, you can make your load time quicker. As it stands, the browser would need to download the original (larger) image to display at the smaller size. 

Use a Content Delivery Network (CDN)

Be sure to upload images that are sized correctly; otherwise, you will, without a doubt, run into speed issues. WordPress handles this automatically by creating multiple versions of an image when uploaded, but if you are using another CMS, you may need to manually resize images. 

Using a CDN essentially spreads the server load across a number of different locations and uses that closest to the user to serve the assets. The closer the data, the quicker the load time. Sound good? Check the must-know SEO practices for CDNs before you try it.

Defer Offscreen Images

You could also look at deferring offscreen images, meaning that they’re downloaded only as a user scrolls. It does risk not all images will be visible when required. However, it is often a compromise worth making to improve load times. You can find a number of  WordPress plugins that can help, or Google has its own advice about offscreen images. 

Use Next-gen Image Formats

Lastly, consider using next-gen image formats such as WebP. It has been demonstrated that WebP images can result in an 85.87% decrease in average image size compared to JPG and a 42.8% decrease against PNG.

They are not supported by all major browsers, but some applications can handle WebP.

Improving Server Response Time

The reality is that making improvements to your server’s response time isn’t something which most have the ability to do, given that the two real areas of impact are either reducing the load or improving the hardware. Improving server response time really comes down to making sure your site is hosted on a great server. Publisher TechRepublic has a cheat sheet for choosing the best web host.

If you see recommendations that relate to either the server response time or TTFB (time to first byte), have a chat with your hosting provider or consider hosting solutions better suited to your site. 

Minification

When writing code, it is common for this to be done so in a way that uses spaces to keep it easy to read. Simply, minification removes whitespace and comments to optimize CSS and JS files and can be done using a simple copy-paste tool such as Minify.

Browser Caching

If you are using WordPress as your CMS (which an estimated 35% of the web does), it couldn’t be easier to use browser caching, with popular free plugins including W3 Total Cache and WP Super Cache.

Caching works by creating and quickly serving a static version of your site to users, as opposed to a page being dynamically generated every time it is accessed.

If you are not using WordPress, it is still possible to set up browser caching manually. 

Clear Up Redirects

Over time, multiple redirects can build up and result in a slowed page load speed, as browsers are forced to make additional HTTP requests, adding to the load time. PageSpeed Insights will highlight these issues. 

Using SEMrush Site Audit as an Alternative to PageSpeed Insights

The SEMrush Site Audit is a fantastic way to test your speeds. 

Like PageSpeed Insights, the Site Audit tool can help to recommend improvements on a site’s loading speed and other performance issues. 

Plus, it will scan for more than 130 technical and SEO mistakes, providing charts, instructions, and directions on everything from crawlability to content issues. You will be able to view a full thematic report that gives you an insight into performance issues and opportunities, showcasing everything you need to make improvements in one single report.

The Performance report is here to help you to make actionable improvements to your site’s performance and load time. It is a quick way to see the bigger picture and get a visual analysis of your data and metrics, covering:

• Page load speed.

• Average page load speed.

• Number of JavaScript and CSS files.

• JavaScript and CSS file sizes.

Additionally, the report highlights errors, warnings, and notices. All prioritized to help you fix the issues. You will find information on what to do to see improvements on the ‘Why and how to fix it’ section, with flagged issues including:

• Large HTML page size issues.

• Redirect chains and loops.

• Slow page load speeds.

• Uncompressed pages.

• Uncompressed Javascript and CSS files.

• Uncached Javascript and CSS files.

• Too large JavaScript and CSS total size.

• Too many JavaScript and CSS files.

• Unminified JavaScript and CSS files.

• Slow average document interactive time.

Why not give it a try? Alongside Google PageSpeed Insights, our Site Audit tool can help you prioritize and action fixes to drive forward improvements, reduce your site’s load time, and have a chance at converting your visitors better. 

When Will You Start to Improve Your Site’s Speed?

There is no ignoring the importance of having a site that loads quickly, and hopefully, you are a little clearer on what Google’s PageSpeed insights tool is, what it is not, and how it works, as well as how to approach improving your site’s speed. 

It is often hard knowing where to start, but by taking the time to understand where you can have the biggest impact, you can start to work with your developers to put in place a prioritized plan of action and turn things around. Impacting not only your site’s SEO performance but also convert users at a higher rate. 

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